{"id":901,"date":"2025-11-03T10:38:38","date_gmt":"2025-11-03T10:38:38","guid":{"rendered":"https:\/\/uspesnykrok.cz\/?p=901"},"modified":"2025-11-03T10:38:45","modified_gmt":"2025-11-03T10:38:45","slug":"moje-linkedin-data-zdroj-pro-uceni-ai","status":"publish","type":"post","link":"https:\/\/uspesnykrok.cz\/en\/prace\/moje-linkedin-data-zdroj-pro-uceni-ai\/","title":{"rendered":"MOJE LinkedIN data – zdroj pro u\u010den\u00ed AI?"},"content":{"rendered":"

LinkedIn je jednou z nejv\u011bt\u0161\u00edch profesn\u00edch s\u00edt\u00ed na sv\u011bt\u011b, kde u\u017eivatel\u00e9 sd\u00edlej\u00ed sv\u00e9 profilov\u00e9 informace, pracovn\u00ed historii, vzd\u011bl\u00e1n\u00ed, dovednosti, zku\u0161enosti, ale tak\u00e9 publikuj\u00ed p\u0159\u00edsp\u011bvky, komentuj\u00ed, navazuj\u00ed spojen\u00ed, reaguj\u00ed na pracovn\u00ed nab\u00eddky a pod\u00edlej\u00ed se na skupin\u00e1ch. Je tedy bohat\u00fdm zdrojem dat o profesn\u00edm chov\u00e1n\u00ed, vztaz\u00edch mezi lidmi a vzorc\u00edch kari\u00e9rn\u00edho v\u00fdvoje.
Platformy jako LinkedIn proto za\u010d\u00ednaj\u00ed (\u010di ji\u017e za\u010daly) vyu\u017e\u00edvat tato data k tr\u00e9nov\u00e1n\u00ed model\u016f um\u011bl\u00e9 inteligence (AI) \u2014 zejm\u00e9na generativn\u00ed AI nebo prediktivn\u00ed\/automatiza\u010dn\u00ed syst\u00e9my. Nap\u0159. LinkedIn sama uv\u00e1d\u00ed, \u017ee od 3. listopadu 2025 za\u010dne ve vybran\u00fdch regionech vyu\u017e\u00edvat u\u017eivatelsk\u00e1 data (profilov\u00e1, p\u0159\u00edsp\u011bvky, aktivita) pro tr\u00e9nink sv\u00fdch generativn\u00edch model\u016f, pokud u\u017eivatel neodvol\u00e1 sv\u016fj souhlas.<\/p>\n\n\n\n

Na co budou data pou\u017eita \u2013 \u00fa\u010dely<\/h2>\n\n\n\n

Z dat z\u00edskan\u00fdch z LinkedIn nebo jin\u00fdch profesn\u00edch s\u00edt\u00ed lze tr\u00e9novat AI modely pro r\u016fzn\u00e9 \u00fa\u010dely. Zde jsou hlavn\u00ed kategorie vyu\u017eit\u00ed:<\/p>\n\n\n\n

    \n
  1. Generov\u00e1n\u00ed obsahu a asisten\u010dn\u00ed n\u00e1stroje<\/strong>\n
      \n
    • Nap\u0159\u00edklad LinkedIn nab\u00edz\u00ed funkci \u201eAI-powered writing assistant\u201c, kter\u00e1 pom\u00e1h\u00e1 upravit v\u00e1\u0161 profil, navrhnout texty \u010di optimalizovat obsah. <\/li>\n\n\n\n
    • Modely tr\u00e9novan\u00e9 na datech u\u017eivatel\u016f mohou b\u00fdt schopn\u00e9 generovat n\u00e1vrhy p\u0159\u00edsp\u011bvk\u016f, motivac\u00ed dopis\u016f, adapta\u010dn\u00edch text\u016f na nab\u00eddky pr\u00e1ce apod.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Prediktivn\u00ed anal\u00fdza a doporu\u010dov\u00e1n\u00ed<\/strong>\n
        \n
      • AI m\u016f\u017ee analyzovat va\u0161e \u00fadaje (profil, dovednosti, zku\u0161enosti) a navrhnout pr\u00e1ci, kontakty, \u0161kolen\u00ed \u010di kari\u00e9rn\u00ed sm\u011b\u0159ov\u00e1n\u00ed.<\/li>\n\n\n\n
      • D\u00e1le lze vyu\u017e\u00edt k personalizaci reklamy, doporu\u010den\u00ed obsahu \u010di filtraci kandid\u00e1t\u016f.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Automatizace n\u00e1boru, HR proces\u016f a c\u00edlen\u00e9 marketingov\u00e9 kampan\u011b<\/strong>\n
          \n
        • Pro firmy \u010di n\u00e1bor\u00e1\u0159e m\u016f\u017ee AI vyu\u017e\u00edvat vzory z \u00fasp\u011b\u0161n\u00fdch profil\u016f k identifikaci potenci\u00e1ln\u00edch kandid\u00e1t\u016f \u010di doporu\u010dit, jak l\u00e9pe napsat pracovn\u00ed inzer\u00e1t. Nap\u0159. LinkedIn uv\u00e1d\u00ed AI-funkce v n\u00e1stroj\u00edch Talent Solutions. <\/li>\n\n\n\n
        • Marketingov\u00e9 n\u00e1stroje mohou vyu\u017e\u00edt data k segmentaci u\u017eivatel\u016f, personalizaci komunikace a zac\u00edlen\u00ed kampan\u00ed.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Zlep\u0161en\u00ed platformy a intern\u00ed optimalizace<\/strong>\n
            \n
          • LinkedIn vyu\u017e\u00edv\u00e1 data k intern\u00edmu zlep\u0161ov\u00e1n\u00ed sv\u00fdch syst\u00e9m\u016f (moderace obsahu, u\u017eivatelsk\u00e1 zku\u0161enost, detekce anom\u00e1li\u00ed). Nap\u0159\u00edklad v akademick\u00e9 studii byla pops\u00e1na AI pro monitorov\u00e1n\u00ed zdrav\u00ed model\u016f v r\u00e1mci LinkedInu. <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
            \n\n\n\n

            Jak\u00e1 konkr\u00e9tn\u00ed data mohou b\u00fdt pou\u017eita<\/h2>\n\n\n\n

            Z nastaven\u00ed a hl\u00e1\u0161en\u00ed LinkedInu vypl\u00fdv\u00e1, \u017ee pro tr\u00e9nink generativn\u00edch\/modelov\u00fdch syst\u00e9m\u016f m\u016f\u017ee b\u00fdt vyu\u017eita \u0159ada typ\u016f dat. Mezi konkr\u00e9tn\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n

              \n
            • Profilov\u00e9 \u00fadaje: jm\u00e9no, profilov\u00e1 fotografie, sou\u010dasn\u00e1 pozice, p\u0159edchoz\u00ed pracovn\u00ed zku\u0161enosti, vzd\u011bl\u00e1n\u00ed, dovednosti, publikace, patenty, doporu\u010den\u00ed. <\/li>\n\n\n\n
            • Data souvisej\u00edc\u00ed s nadch\u00e1zej\u00edc\u00ed pracovn\u00ed nab\u00eddkou: \u017eivotopisy, reakce na screeningov\u00e9 ot\u00e1zky, \u017e\u00e1dosti o pr\u00e1ci (v n\u011bkter\u00fdch regionech plat\u00ed \u2013 viz upozorn\u011bn\u00ed). <\/li>\n\n\n\n
            • Obsah publikovan\u00fd na platform\u011b: p\u0159\u00edsp\u011bvky, \u010dl\u00e1nky, odpov\u011bdi na ankety, koment\u00e1\u0159e, p\u0159\u00edsp\u011bvky ve skupin\u00e1ch.<\/li>\n\n\n\n
            • Aktivita ve skupin\u00e1ch, interakce, zp\u011btn\u00e1 vazba (ratingy, reakce). <\/li>\n\n\n\n
            • U\u017eivatelsk\u00e9 reakce na n\u00e1stroje AI \u010di odpov\u011bdi na dotazy (nap\u0159. ot\u00e1zky sm\u011b\u0159ovan\u00e9 AI). <\/li>\n<\/ul>\n\n\n\n

              Naopak LinkedIn explicitn\u011b uv\u00e1d\u00ed, \u017ee nebudou pou\u017eity nap\u0159. soukrom\u00e9 zpr\u00e1vy<\/strong>, p\u0159ihla\u0161ovac\u00ed \u00fadaje<\/strong>, platebn\u00ed \u00fadaje<\/strong>, \u010di jin\u00e9 citliv\u00e9 informace, kter\u00e9 lze snadno spojit s konkr\u00e9tn\u00ed osobou. <\/p>\n\n\n\n

              \n\n\n\n

              Probl\u00e9my, rizika a etick\u00e9 ot\u00e1zky<\/h2>\n\n\n\n

              Vyu\u017e\u00edv\u00e1n\u00ed dat z LinkedInu pro tr\u00e9nink AI p\u0159in\u00e1\u0161\u00ed \u0159adu d\u016fle\u017eit\u00fdch ot\u00e1zek:<\/p>\n\n\n\n

                \n
              • Souhlas vs. opt-out<\/strong>: LinkedIn uvedl, \u017ee nov\u00e1 zm\u011bna bude ve vybran\u00fdch oblastech aktivov\u00e1na od 3. 11. 2025 a data budou vyu\u017e\u00edv\u00e1na v\u00fdchoz\u00edm nastaven\u00edm<\/strong>, pokud u\u017eivatel neprovedl zm\u011bnu. <\/li>\n\n\n\n
              • Soukrom\u00ed a mo\u017en\u00e9 identifikov\u00e1n\u00ed<\/strong>: I kdy\u017e jsou n\u011bkter\u00e1 data anonymizov\u00e1na \u010di zpracov\u00e1na \u201eprivacy enhancing technologies\u201c, existuje riziko, \u017ee kombinac\u00ed profilov\u00fdch, aktiva\u010dn\u00edch a s\u00ed\u0165ov\u00fdch dat lze identifikovat osoby. <\/li>\n\n\n\n
              • Zneu\u017eit\u00ed dat<\/strong>: Nap\u0159. scraping \u010di automatizovan\u00e9 sb\u00edr\u00e1n\u00ed dat pro n\u00e1borov\u00e9\/marketingov\u00e9 \u00fa\u010dely m\u016f\u017ee narazit na pr\u00e1vn\u00ed \u010di etick\u00e9 limity. <\/li>\n\n\n\n
              • Zkreslen\u00ed dat a bias<\/strong>: Modely tr\u00e9novan\u00e9 na datech z LinkedInu budou odr\u00e1\u017eet vzorce chov\u00e1n\u00ed a demografie u\u017eivatel\u016f platformy \u2014 co\u017e m\u016f\u017ee v\u00e9st k necht\u011bn\u00fdm zkreslen\u00edm (nap\u0159. segmentace podle dovednost\u00ed, regionu, pozice).<\/li>\n\n\n\n
              • Transparentnost a mo\u017enost kontroly<\/strong>: U\u017eivatel\u00e9 by m\u011bli m\u00edt mo\u017enost vid\u011bt, jak jejich data jsou vyu\u017e\u00edv\u00e1na, a m\u00edt jednoduchou cestu k opt-outu. LinkedIn tuto mo\u017enost nab\u00edz\u00ed, ale n\u011bkter\u00e9 koment\u00e1\u0159e z komunity vyjad\u0159uj\u00ed obavy. <\/li>\n<\/ul>\n\n\n\n

                Jak to vypnu?<\/h2>\n\n\n\n

                Na hlavn\u00ed str\u00e1nce po p\u0159ihl\u00e1\u0161en\u00ed do LinkedINu klikn\u011bte na ikonku s fotkou v horn\u00ed li\u0161t\u011b „J\u00e1“ a vyberte v rozrolovac\u00edm okn\u011b NASTAVEN\u00cd A OCHRANA SOUKROM\u00cd.<\/strong><\/p>\n\n\n\n

                  <\/ol>\n\n\n\n
                  \"\"<\/figure>\n\n\n\n

                  Po otev\u0159en\u00ed str\u00e1nky s nastaven\u00edm v lev\u00e9m menu klikn\u011bte na „Ochrana soukrom\u00ed dat<\/strong>„.<\/p>\n\n\n

                  \n
                  \"\"<\/figure>\n<\/div>\n\n
                  \n
                  \"\"<\/figure>\n<\/div>\n\n\n

                  Pak u\u017e jen sta\u010d\u00ed v\u0161e co si nep\u0159ejeme, Vypnout. <\/p>\n\n\n\n

                  Klikn\u011bte na „Data pro zdokonalov\u00e1n\u00ed generativn\u00ed um\u011bl\u00e9 inteligence<\/strong>„, otev\u0159e se dal\u0161\u00ed str\u00e1nka kde na pohybliv\u00e9m tla\u010d\u00edtku d\u00e1te „Vypnout“ (p\u0159\u00edpadn\u011b Zapnout).<\/p>\n\n\n\n

                  <\/p>","protected":false},"excerpt":{"rendered":"

                  LinkedIn je jednou z nejv\u011bt\u0161\u00edch profesn\u00edch s\u00edt\u00ed na sv\u011bt\u011b, kde u\u017eivatel\u00e9 sd\u00edlej\u00ed sv\u00e9 profilov\u00e9 informace, pracovn\u00ed historii, vzd\u011bl\u00e1n\u00ed, dovednosti, zku\u0161enosti, ale tak\u00e9 publikuj\u00ed p\u0159\u00edsp\u011bvky, komentuj\u00ed, navazuj\u00ed spojen\u00ed, reaguj\u00ed na pracovn\u00ed nab\u00eddky a pod\u00edlej\u00ed se na skupin\u00e1ch. Je tedy bohat\u00fdm zdrojem dat o profesn\u00edm chov\u00e1n\u00ed, vztaz\u00edch mezi lidmi a vzorc\u00edch kari\u00e9rn\u00edho v\u00fdvoje.Platformy jako LinkedIn proto za\u010d\u00ednaj\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-prace"],"_links":{"self":[{"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":1,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/posts\/901\/revisions\/905"}],"wp:attachment":[{"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uspesnykrok.cz\/en\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}